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Direct mail letter examples3/2/2023 ![]() It’s easy for your new lead and easy for you. A promo code can help you track the success of your campaign-provide a landing page or pop-up with a box for the promo code. ![]() Avoid using a long address, or people might type it incorrectly and give up, or never even bother. If your goal is to drive traffic to your site, you need to provide a URL for people to enter. Use Short URLs or Promo Codes on All Direct Mail Use these postcard examples to help you customize your campaign. It’s a free, drag-and-drop graphic design tool that offers hundreds of postcard templates to easily design your own postcard. To easily design your own postcard without any graphic design skills, use Canva. A standard postcard is usually 4” x 6” and oversized postcards usually run 6” x 11”-the difference in size might make someone notice. To make sure your marketing materials stand out among the others, try using oversized mailers. If you’re online, include a short URL made specifically for the campaign so you can track the response rate.Īlthough your customers’ email inboxes have far more clutter than their physical mailboxes, we’re all still getting a lot of mail every day. If you have a brick-and-mortar shop, list your address (maybe a small map to show your location) and phone number, at a minimum. One of the easiest direct mail marketing ideas is to send a simple postcard with bold colors, clean design, and a clear call to action. To help you draw inspiration, we found the 20 best direct mail marketing ideas for your next campaign: 1. And in addition to attracting new customers, a good direct mail campaign can also help with customer retention and acquisition. In fact, some direct mail ideas are arguably more effective at connecting with new audiences and existing customers alike. While we wouldn’t suggest going with the “cheapest” option for any of your direct mail campaigns, sending out direct mail magazines and catalogues is truly a moment to put your best foot forward and utilise higher-quality materials.As much as direct mail marketing gets overshadowed by digital marketing channels, it remains an effective and low-cost way to reach customers. Likewise, in direct mail magazines, well-written, longer articles of interest will pique your potential clients’ curiosity and draw them in. Unlike postcards, letters, or flyers, direct mail catalogues are a place where you can get a little “wordy” and really describe the features and benefits of your product or services. Well-written, longer-form detailed copy.Whether they’re product photos or stock images, this is not the time or place to cut corners on image quality. A recent study by Canada Post found that your potential customers will give their attention to your booklet for as much as 118% longer than they would a digital ad or a digital catalogue or magazine you might send to your email list.Įffective direct mail catalogues and magazines should include: Thoughtfully-designed and beautifully-printed direct mail magazines and catalogues are a great way to cut through the digital marketing noise. Sales catalogues and print magazines may often be thought of as marketing strategies of the past, but they’re making a major comeback for good reason: According to the Data and Marketing Association’s 2018 Statistical Fact Book report (released in January 2019), catalogue response rates rose that year as much as 170%. Brand-centric magazines like Air Canada’s enRoute are a familiar staple on flights. People still love getting their Canadian Tire, The Bay, and Toys R Us catalogues. Alternatively, coupons or special offers will entice your recipients to visit your brick-and-mortar store or website to shop or donate.( BONUS: Pre-paying for return postage can increase your recipient response rate by as much as 26%.) Reply devices such as self-addressed envelopes or fillable postcards that can be mailed back to your company.Clear and concise copy – avoid any jargon – explaining the reason the mailer is being sent to them specifically.A single-page personalised letter to recipients in a conversational tone.These inclusions create very clear calls to action and entice donors and consumers to act immediately.Įffective direct mail letters should include: Including reply devices such as a self-addressed and postage-paid envelope, postcard, or accompanying coupons make direct mail letters especially effective. They’re so effective, in fact, they’re the second-most popularly used format chosen for direct mail marketing campaigns. Direct mail letters are a fantastic way for charities and nonprofit organisations to elicit donations or for B2C companies to sell products.
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